Bad Bunny Calvin Klein Campaign | 2025
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Bad Bunny Calvin Klein campaign | Global Superstar Showcases Bold Style and Ultimate Comfort in the New Icon Cotton Stretch Collection
Puerto Rican music sensation and Grammy-winning artist Bad Bunny is the new face of Calvin Klein’s Spring 2025 underwear campaign. Shot in his home country by acclaimed photographer Mario Sorrenti, the campaign highlights his effortless style and confidence. It also introduces the Icon Cotton Stretch collection, a modern take on classic Calvin Klein underwear.
Bad Bunny Flaunts His Signature Look | Bad Bunny CK campaign
In a stunning new series of photos and videos, Bad Bunny goes shirtless, showing off Calvin Klein’s sleek black and white boxer briefs. He also wears the brand’s iconic tank top in some shots. The campaign film, set to his hit song “EoO”, blends music, fashion, and self-expression.
“This project has been in the works for a while,” Bad Bunny said in a press release. “Seeing it come to life feels amazing. I’m excited and grateful for this opportunity. Shooting it in Puerto Rico made it even more special and genuine.”
A New Level of Comfort: Icon Cotton Stretch | Calvin Klein Spring 2025
Designed for both style and ease, the Icon Cotton Stretch collection offers a modern upgrade. It features a stitch-free Infinity Bond waistband, a supportive contour pouch, and enhanced shape retention for maximum comfort.
“From briefs to trunks, the new Icon Cotton Stretch underwear delivers effortless style and all-day comfort,” Calvin Klein stated in a press release.
A Legacy of Star-Powered Campaigns
Bad Bunny’s Calvin Klein debut adds to the brand’s history of working with top celebrities. He joins the ranks of Eve Hewson, Alexander Skarsgård, Greta Lee, and Jeremy Allen White. His involvement follows his New York Fashion Week appearance in February, where he attended Calvin Klein’s highly anticipated show.
More Than Fashion—A Cultural Moment
This campaign goes beyond stylish underwear. It embraces confidence, diversity, and self-expression. Calvin Klein continues to champion inclusivity and bold individuality, values that Bad Bunny fully embodies.
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